I just read this article on Mashable by Chris Allison* and thought it was worth posting. It brought up some things I have not encountered or thought about yet as I delve into the social media world more as the Marketing Coordinator for my company.
As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer’s biggest challenge.
Instead, marketers are being challenged not on the potential benefits, of which there is ample evidence, but rather on how to get those benefits. Where to start?