I found the following post on Mashable this morning and shared it immediately because it has such valuable information for businesses regarding the power (and persuasion) of social media networks like Foursquare… Hours later I’m just now editing my initial share to include a little blurb and my own thoughts. 😛
It’s amazing how fast a social network can catch on. The most recent example is Foursquare. Co-founder Dennis Crowley recently announced they added almost 100,000 users in the ten days following SXSW. You might be tempted to write it off as a fad, but remember: Twitter started in a very similar way.
For those of you not familiar with Foursquare, let’s start at the beginning. It’s a location-based social network that combines your friends, location and status, meaning it allows me to tell my friends where I am and what I’m doing. The interesting thing about Foursquare is that this happens in a pseudo-game format. When I check-in at places, I get points. After multiple check-ins, I get badges. And I can see how many points I have in comparison to my friends.
While many are talking about the benefits of Foursquare as a marketing tool, don’t forget some of the same concepts can be applied to the internal workforce…
I think Sharlyn’s ‘4 Ways’ are beneficial for any business wanting to get more involved with their employees, customers, and of course the world of social media:
- Orientation – for students or company employees (old and new)
- Making Work Easier – for engaging your customers
- Recognition – I’m the Mayor of 27 places and I love it!
- Morale – positive work environments = more productive workers
For more workplace tips and great advice, follow Sharlyn on Twitter: @hrbartender