Erik Qualman‘s update of his excellent “Social Media Revolution” video includes some great stats, especially for business-owners debating on whether or not they need to get involved with social media.
34% of bloggers post opinions about products & brands.
Do you like what they are saying about your brand? You better.
People care more about how their social graph ranks products and services than how Google ranks them.
78% of consumers trust peer recommendations. Only 14% trust advertisements.
Check out the updated “Social Media Revolution 2 (Refresh)”:
We don’t have a choice on whether we DO social media, the question is how well we DO it.