Social Media + Business = ROI

I think it is safe to say that businesses can benefit from Social Media Marketing.  Our company already does SMM for some of our clients and they are seeing good results.  I have, however, heard the argument that retail stores and companies with products benefit more from a social media presence rather than the B2B companies that offer services.  What are your thoughts?  Does your company use SMM to reach your clients/customers?  If so, what do you do?  We encourage our clients to have a Facebook page, Twitter account, LinkedIn account, and sometimes a YouTube channel.  These are the ‘big dogs’ of social networking and seem to be the best outlet for companies to reach new leads and potential clients.

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