Tag Archives: LinkedIn

Social Media STATS

Erik Qualman‘s update of his excellent “Social Media Revolution” video includes some great stats, especially for business-owners debating on whether or not they need to get involved with social media.

For example…

34% of bloggers post opinions about products & brands.

Do you like what they are saying about your brand? You better.

People care more about how their social graph ranks products and services than how Google ranks them.

78% of consumers trust peer recommendations. Only 14% trust advertisements.

Check out the updated “Social Media Revolution 2 (Refresh)”:

We don’t have a choice on whether we DO social media, the question is how well we DO it.
~@equalman

LinkedIn Upgrades: A New Appeal for Businesses

LinkedIn Upgrades: A New Appeal for Businesses – Website Magazine

When the conversation turns to social networking, Facebook and Twitter are the two most often discussed. For some reason, LinkedIn is often left out of the discussion. That might be due, in part, to its past lack of focus on sharing content. Sure, LinkedIn has positioned itself as a place to connect with other professionals and industries, but few have considered it a “social” experience on par with Facebook. That’s about to change. And LinkedIn’s prior reputation could actually be a great benefit to the company and users alike.

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Managing your Social Networks

I’ve been using both Ping.fm and HootSuite to manage my professional social networks (Twitter, Facebook, LinkedIn). I started off with Ping, but have mostly been using HootSuite since last week.

I see pros and cons for both and actually presented my own comparisons to a few co-workers this morning during our Social Media meeting. Our company is beginning to manage social networks for our clients, so I am researching the ever-changing social media world all day.

I appreciate all of the social networks that Ping supports, however, HootSuite has been more user-friendly for me, and seems to be faster with updating overall.

Do you manage your social networks? What platform do you like best? Are there better social networking management systems out there than Ping.fm or HootSuite?