Tag Archives: Local Search

Social Media Targeting Local Businesses

Following in the footsteps of both Foursquare and Google, Facebook is now sending their own window decals to local businesses to display, so their patrons will ‘Like’ them.

Mashable Associate Editor, Jennifer Van Grove blogged yesterday about Facebook’s latest local marketing effort:

This first step toward serving local businesses is an extremely smart maneuver very much like Google’s Place Pages offering. Also, the day that Facebook correlates your physical location in the real world with their local business Pages does not seem too far off.

Jenn goes on to say that “Facebook’s more than 400 million userbase and the value of an instant Fan will make [this] offering especially appealing to local business owners.”

I know it’s important for local businesses to brand themselves on the big social media networks such as Facebook, as well as on the up-and-comers like Foursquare, however, how many social media window decal do local businesses need?

If your business is not on the social network bandwagon yet, it’s not too late. Let our internet marketing specialists help you devise a social media marketing plan!

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