Tag Archives: Social Media Marketing

Stuff I Like

Stuff I Like

Peacock I love reading tips from bloggers who have ‘made it’ in the blogosphere. You know, the ‘big guys’ like Chris Brogan, Guy Kawasaki and my favorite social media blogger, Pete Cashmore.  These guys (and many others) know what they’re doing and their blogs are read by millions every day.

While working on a couple of blogs for work this morning, I came across several posts from Chris Brogan that were very useful. The first post offers suggestions and helpful hints on how to blog almost every day. Brogan offers tips like:

Find 20-40 minutes in every day to sit still and type.

Get the post up fast, not perfect. You can edit if you have to, later.

Mix things up by sometimes blogging on paper first.

As the sole person responsible for my company’s in-house marketing, I am in charge of posting on several blogs and have been working on a better schedule for my daily blogging efforts. Brogan’s thoughts on this, as well as his blogging secrets are great for people like myself who sometimes hit blogger’s block.

I also like peacocks, but that story is for another day…

Advertisements

4 Ways Foursquare Can Improve Your Workplace

I found the following post on Mashable this morning and shared it immediately because it has such valuable information for businesses regarding the power (and persuasion) of social media networks like Foursquare… Hours later I’m just now editing my initial share to include a little blurb and my own thoughts. 😛

4 Ways Foursquare Can Improve Your Workplace

It’s amazing how fast a social network can catch on. The most recent example is Foursquare. Co-founder Dennis Crowley recently announced they added almost 100,000 users in the ten days following SXSW. You might be tempted to write it off as a fad, but remember: Twitter started in a very similar way.

For those of you not familiar with Foursquare, let’s start at the beginning. It’s a location-based social network that combines your friends, location and status, meaning it allows me to tell my friends where I am and what I’m doing. The interesting thing about Foursquare is that this happens in a pseudo-game format. When I check-in at places, I get points. After multiple check-ins, I get badges. And I can see how many points I have in comparison to my friends.

While many are talking about the benefits of Foursquare as a marketing tool, don’t forget some of the same concepts can be applied to the internal workforce…

Posted using ShareThis. Read more of Sharlyn Lauby‘s post here on Mashable.

I think Sharlyn’s ‘4 Ways’ are beneficial for any business wanting to get more involved with their employees, customers, and of course the world of social media:

  1. Orientation – for students or company employees (old and new)
  2. Making Work Easier – for engaging your customers
  3. Recognition – I’m the Mayor of 27 places and I love it!
  4. Morale – positive work environments = more productive workers

For more workplace tips and great advice, follow Sharlyn on Twitter: @hrbartender

Social Media Achievement

Obviously I am obsessed with all things social media, otherwise this blog would not exist. Well, I am happy to say that my obsession has finally paid off because {big announcer voice} ebasedBOB’s Social Media Marketing Blog has made it on to Alltop!!!! That’s right, my lil’ ol’ blog actually made it on to Alltop’s list of “Top Social Media News”! Go ahead, take a look for yourself, or do a search for ‘ebasedBOB’ and you’ll find me listed under ‘Social Media’. Pretty cool, huh?

Confirmation that I kick ass!

Most Marketers Use Social Media, But are New to It

The SocialMediaExaminer is a great website I have just recently come across. The following excerpt is taken from their 2010 Social Media Marketing Report, as discussed on MarkertingCharts.com

A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to a new survey from SocialMediaExaminer.com.

Nine in 10 Marketers Use Social Media
Findings of the “2010 Social Media Marketing Industry Report” indicate that nine in 10 marketers (91%) are currently using social media as part of their marketing efforts. Small businesses were slightly more likely to be using social media.

socialmediaexaminer-socmediause-apr-2010.jpg

13 Essential Social Media Lessons for B2B Marketers from the Masters

Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route.

We asked several “masters” about their number one B2B social media tip and included them below.

From Tamar Weinberg (@tamar and @mashable)

4 Ways to Effectively Use Social Media as a Catalyst

I just read this article on Mashable by Chris Allison* and thought it was worth posting. It brought up some things I have not encountered or thought about yet as I delve into the social media world more as the Marketing Coordinator for my company.

As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer’s biggest challenge.

Instead, marketers are being challenged not on the potential benefits, of which there is ample evidence, but rather on how to get those benefits. Where to start?

*Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.

5 Tips For A Steamy Relationship With Social Media Marketing

Jody Raines (@SunSwept) posted a great article on the WebMarCom Blog last week regarding the HOT trend of Social Media Marketing. Being a huge fan of Social Media Marketing myself, I had to share:

So, you’ve been eying social media, have you? It’s sexy, hot and young, I don’t blame you. What a seductive approach to communicate…

Yes, its fast. But not necessarily cheap or easy.
Social media demands your attention.

But does all that attention mean giving up your current relationship with traditional media? Not necessarily…

Read more of the article and Jody’s 5 tips here.